Vertical video format drives more engagement within the Instagram feed.

So, the more space you are occupying on your user's screen, the more likely you will sell more. Square videos take up 78% more real estate in a person's mobile newsfeed than a landscape video.Square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement than landscape video (16:9).It's pretty confusing to decide whether you should post your videos in landscape or portrait, or even square mode! But maybe these numbers can give you a little more clarity.

But before we get into these technical specifications, let's look at how important it is to choose the best video format for Instagram through a few stats. There are a few technical aspects you should pay attention to, before uploading your Instagram video. Everyone is chasing that organic Instagram growth, and making sure your videos are top-notch is one way you can go about this. Instagram has become one of the most popular means of sharing top-notch content for businesses, brands, influencers, and many more. Today, when we talk about content on Instagram, the most engaging and addictive content medium has to be videos! And to make and post these high-quality videos, it is necessary to be aware of the best Instagram video format and resolution, size, and specifications that come along with each kind of video.

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